About us

Crave the Flavor.Create the Future.

28Flavors was born from a dream that started many years ago — a vision to build a proudly South African brand that would one day serve communities across the country and beyond.

28Flavors burgers, fried chicken, waffles, shakes and loaded sides

Our Story

More than a restaurant. A movement.

Long before the first burger was served or the first customer walked through our doors, there was a vision — to build a proudly South African brand that would one day serve communities across the country and beyond.

After years of exploring different ideas, concepts, and opportunities, our family discovered something simple yet powerful: great food has the ability to bring people together.

Food creates conversations.

Food creates memories.

Food creates relationships.

That belief became the foundation of 28Flavors. We wanted to create more than just another restaurant. We wanted to build a place where families could gather, friends could connect, children could laugh, and communities could grow together. A place where every meal is served with pride, passion, and purpose.

The number 28 carries a special meaning to our family. It represents part of our journey, our values, and our commitment to building something that will outlive us. That is why it became part of our name and part of our identity.

Today, 28Flavors is built around one simple promise: Fresh food. Great value. Incredible flavor.

From our burgers, wings, loaded fries, and wraps to our desserts, waffles, and sweet treats, every menu item is designed to deliver an experience worth coming back for.

Bold flavors. Big heart. Bright future.

The story behind every flavor.

28Flavors was born from a passion for bold flavor, quality food and great people. More than just a fast-food brand, we are a movement built on vision, purpose and an unforgettable experience.

The Idea

Born from a dream to create more than just fast food — we wanted to create an experience.

The Vision

To build a brand that brings people together through bold flavors, quality ingredients and real value.

The Recipe

We crafted a variety of flavors and perfected every detail to deliver food that makes you come back for more.

The People

Our team is the heart of 28Flavors. Together, we bring energy, passion and commitment to every order, every day.

The Journey

From our first store to every future location, our journey continues with you — our amazing customers.

The Future

We are building more than stores. We are building a legacy of flavor, community and impact.

What drives us

Bold Flavor

We never settle for ordinary. Every bite is packed with flavor.

Quality First

Premium ingredients. Prepared with care. Always fresh.

People Matter

Our customers and team are family. We serve with respect and a smile.

Value & Excellence

Great food, great service, great value. Every time.

Our Promise

Great food.

Great service.

Every time.

More than a meal

At 28Flavors, we create moments. Whether it is a quick bite, a family meal or a late-night craving, we are here to make it deliciously memorable.

Crave it.

Love it.

Share it.

Our Belief

Beyond food. Building legacy.

But our vision goes beyond food. We believe businesses should create opportunities. We believe restaurants should develop people. We believe brands should strengthen communities.

As we grow, our goal is to create employment opportunities, develop future leaders, empower entrepreneurs, and build a food brand that South Africans can be proud of.

Every store we open is not just another restaurant — it is another opportunity for families, staff members, investors, and communities to grow together.

This is only the beginning.

A brand people trust.

A brand communities support.

A brand families love.

Welcome to 28Flavors.

Community hub

Where flavor brings people together.

Our Vision

South Africa's most trusted family food brand.

To become South Africa's most trusted family food brand, bringing people together through exceptional flavor, meaningful relationships, and opportunities that uplift communities.

We envision a future where 28Flavors stores serve as community hubs — places where families connect, young people find employment, entrepreneurs build wealth, and customers experience food they can trust.

Our goal is to grow into a nationally recognized brand with locations across South Africa and eventually international markets, while remaining committed to quality, integrity, and people-first leadership.

✦We are building more than restaurants.

✦We are building opportunities.

✦We are building leaders.

✦We are building communities.

✦We are building a legacy.

✦One flavor at a time.

Our Mission

Serve flavor. Build impact.

At 28Flavors, our mission is to serve fresh, high-quality food that creates memorable experiences for every customer while building a business that positively impacts families, staff, investors, and communities.

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Delivering exceptional flavor and quality in every meal.

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Creating welcoming spaces where families and friends can gather and make lasting memories.

✦

Developing and empowering our team members through training, leadership, and growth opportunities.

✦

Supporting local communities through employment creation and responsible business practices.

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Building every location on integrity, consistency, excellence, and trust.

✦

Creating opportunities for people to grow with a South African success story.

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Maintaining the highest standards of service, cleanliness, and customer care.

Every decision we make is guided by our belief that success is greatest when it is shared. Together with our customers, staff, and communities, we are building a future where everyone has the opportunity to grow.

Join the journey